|
|
|

Use the links below to learn
about individual Categories
Drink Artistry

Scouting Report

Finest Call Fresh

Savvy Barmanship

Drink Preparation Instructions

Spotting Intoxication

Are You Ready?


SUCCEEDING WITH MARGARITAS —

AMERICA’S FAVORITE COCKTAIL

The Margarita has come a long way since its inception. It originated in Acapulco during the winter of 1948, when a socialite named Margarita Sames, looking to concoct a refreshing daytime drink, mixed tequila, Cointreau and fresh lime juice with a light dusting of salt around the rim of the glass. As it turns out, the combination worked so well that the Margarita has become the most frequently requested cocktail in America.

Every great bar, regardless of size or type, needs a truly sensational Margarita on their menu. It’s simply too popular of a cocktail not to. Fortunately concocting fabulous Margaritas is a creatively straightforward process. The drink lends itself to different methods of preparation, blends easily with liqueurs and marries well with a wide range of ingredients.

So if you’re looking to make every Margarita a work of art, you’ve come to the right place. —RP


THE MARGARITA AT A GLANCE

• DIFFICULTY OF PREPARATION: 4.2 OUT OF 10 — Margaritas are typically prepared and served in one of 3 ways, each of which will affect the taste, consistency and alcohol potency of the finished drink.

The traditional approach is handshaking the drink and serving it in a chilled cocktail glass. This technique accomplishes several things. It thoroughly mixes the ingredients, properly chills the drink and introduces a modicum of water into the mix. The enhanced production value alone makes the exertion worthwhile.

Another popular way to enjoy a Margarita is to shake the cocktail and strain it into an iced tumbler. Add a slice of lime and the drink is done. The third option is to blend the ingredients with ice and serve the drink tall and slushy. Blended Margaritas are larger drinks with a high-perceived value.

A Margarita prepared straight up is the most concentrated version of the drink, while blending it with ice is the most diluted.

[Scale 1– 10: A drink with a value of 5.0 or lower means it’s quickly and easily prepared, while one with a value closer to 10 indicates that several days and an advanced engineering degree are required.]


• UP-SELLING POTENTIAL: 9.7 OUT OF 10 — The Margarita is an ideal example of a cocktail with tremendous up-sell potential. Silver or Blanco tequilas are typically featured in the drink, not because of their lower cost, but to benefit from their robust and vibrant characters. These unaged spirits are exuberant and add vitality to a Margarita that more reserved aged tequilas don’t quite manage.

That having been said, there’s ample motivation to promote specialty Margaritas made with premium brands of tequila. First and foremost there’s the fact that the better the tequila, the better cocktail. Secondly, boosting sales of premium brands makes good business sense. They command higher prices and yield bigger margins.

Indeed, committing premium tequila to a Margarita isn’t sacrilege it's creative genius.  When setting out to devise a top-shelf Margarita choose a recipe that adequately showcases the tequila. The recipe should have a minimum of ingredients that may obscure the enhanced quality of the tequila. Also, to best accentuate the flavor of the tequila, the cocktail should be served straight up rather than on the rocks, or blended.

In addition to enhancing the quality of the tequila, you can also upgrade the modifier from triple sec to either Cointreau or Grand Marnier. Both are orange-flavored, brandy based liqueurs with proven track records for performing brilliantly in Margaritas.

Between its tequila base and orange liqueur modifier, the Margarita is an upsell tour de force.

[Scale 1– 10: A drink with an up-selling potential of 5.0 or higher means it’s a financial thoroughbred, a cocktail tailor-made for top-shelf spirits. A rating below 5 signifies a drink in which the brand of spirits used are of secondary importance compared to the overall effect looking to be achieved.]


• ALCOHOL POTENCY — The potency of a Margarita is greatly affected by how it’s prepared and served. A blended Margarita has the lowest alcohol potency because of the large amount of ice used in its preparation. On the other end of the spectrum, a Margarita served straight up as a cocktail is the most potent. The difference in potency between the versions is attributed to the amount of dilution.

[As a general rule, 1 1/4-ounces of distilled spirits is equal in alcohol to 4-ounces of wine and 10-ounces of beer.]


• PORTIONING CONSIDERATIONS — Most Margaritas are prepared using one part alcohol (tequila and triple sec) to one part sour mix. More specifically, tequila portions usually range from 1 1/4 to 1 1/2 ounces, while most recipes call for 1/2 to 3/4 ounces of triple sec. When setting out to devise a Margarita masterpiece, it’s a good idea beginning with equal parts of alcohol to mix. From there making the drink stronger or more citrusy involves little more than a minor tweak to the recipe.


• SEASONAL ORIENTATION AND TRADE PERIOD — The Margarita’s popularity has made it a cocktail worthy of promoting every day of the year. It’s especially true in warmer climes where thirst never takes a holiday. So thumbs up to Margarita promotions anytime of year.

As for trade periods, Margarita’s are most frequently ordered beginning around brunch, throughout the afternoon and early evening. The Acapulco-born cocktail seems to shine best until around sun down, right about the time when nightlife-loving cocktails begin taking center stage.


• GLASSWARE OPTIONS — The choice of glassware is an important marketing consideration. Conventional wisdom contends that the better a drink looks and the better people look drinking it, the better the drink will sell. Prove it to yourself. Pour your favorite Margarita into a paper cup and a hand-blown stemmed glass and see which your guests prefer. Our money is on the one with the enhanced presentation.

Margaritas served straight up require a cocktail glass with a minimum of five-ounces in capacity. There are a wide variety of shapes and sizes from which to choose, so pick a style that best epitomizes your cocktail’s personality. Serving the same cocktail on the rocks requires a glass with a minimum capacity of ten-ounces. Here again, there are numerous styles of tumblers and specialty glasses designed for iced cocktails. Choose the one that best showcases your efforts.

The largest selection of specialty glasses is reserved for blended Margaritas. The possibilities range from Fiesta Grandes, Coupettes and Hurricane glasses to mason jars, wine glasses and beer mugs. If the container is transparent and has a minimum capacity of fourteen-ounces, it’s a candidate. After all, who says you can’t serve frozen Margaritas in yard glasses?


• ALCOHOL-FREE OPTIONS: 9.2 OUT OF 10 — Increasing numbers of Americans are choosing not to socialize with alcohol. For many it’s a health and lifestyle consideration. So is it possible to create hangover-free versions of America’s favorite cocktail? Absolutely.

While a large part of the drink’s personality is derived from tequila, there are numerous creative ways of preparing delicious Margaritas that don’t contain a drop of alcohol. The basic construction of an alcohol-free Margarita requires doctoring your favorite sour mix (Finest Call Margarita Mix, Finest Call Lime Sour Mix or Finest Call Sweet & Sour), with a few healthy splashes of lime juice and a shot of alcohol-free FINEST CALL TRIPLE SEC. You can then modify your cocktail with different fruit juice, such as grapefruit, tangerine or freshly squeezed orange juice. Afterwards, shake the drink or blend it with ice and serve in a glass with a salted rim and fresh fruit. It’ll be an alcohol-free masterpiece.

The following recipes for alcohol-free Margaritas are every bit as delicious and worthy of public acclaim as those spiked with spirits. They’re also quite versatile and can accommodate many different complementary flavors.


ALCOHOL-FREE MARGARITA, ON THE ROCKS

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

4 oz. Finest Call Premium Margarita Mix

¾ oz. Finest Call Premium Lime Juice

¾ oz. fresh lime juice (optional)

1 ½ oz. orange juice

Shake and strain

Garnish with a lime wedge and orange slice


ALCOHOL-FREE MARGARITA, ON THE ROCKS

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

3 oz. Finest Call Premium Lime Sour Mix

1 oz. Finest Call Premium Triple Sec

¾ oz. Finest Call Premium Lime Juice

¾ oz. grapefruit juice

1 oz. orange juice

Shake and strain

Garnish with a lime wedge and orange slice


ALCOHOL-FREE MARGARITA, BLENDED

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

5 oz. Finest Call Premium Margarita Mix

¾ oz. Finest Call Premium Lime Juice

1 ½ oz. orange juice

Blend thoroughly

Garnish with a lime wheel and orange slice


ALCOHOL-FREE MARGARITA, BLENDED

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

4 ½ oz. Finest Call Premium Lime Sour Mix

1 oz. Finest Call Premium Triple Sec

¾ oz. Finest Call Premium Lime Juice

¾ oz. grapefruit juice

1 oz. orange juice

Blend thoroughly

Garnish with a lime wheel and orange slice

[Scale: The rating of 9.2 out of 10 indicates the Margarita is a master of its domain and one of the crown princes of the alcohol-free realm. So have fun and treat your guests to some zero-proof Margarita magic.]


CREATING MARGARITA MAGIC

There are legions of mixologists in this country who, whether driven personally or professionally, are steadfast on creating evermore exciting and imaginative signature Margaritas. Having spent the better part of our lives behind bars, we share their passion.

No one appreciates the understated beauty of the Margarita more than we do. In fact, Finest Call has developed the most delectable, Margarita-oriented drink mixes on the planet. They play a pivotal role in enhancing the quality and taste of the cocktail and allowing its various ingredients to meld seamlessly into one harmonious thought.

To that end, here’s a quick look at the essential ingredients you’ll need before embarking on a drink-making excursion south of the border.


• FINEST CALL MARGARITA MIX — Like canvas to a painter, Margarita mix provides the creative foundation for the cocktail. If the mix you’re relying on is less than wonderful, what chance do your Margaritas have? Don’t short-circuit your efforts. Starting with a world-class Margarita mix will greatly increase your odds for success.

So how do you gauge if your Margarita mix falls into the world-class category? Start by tasting some over ice. It should be delicious and completely devoid of any bitter or artificial aftertaste. Your sour mix should have a light, fresh quality and be well balanced, meaning not too sweet or tart.

Our flagship Margarita mix is designed to achieve the best possible results without any attendant hassle or worry. Just add tequila, shake with ice and let the fiesta begin. Made with premium lemons and oranges harvested at their peak ripeness, FINEST CALL MARGARITA MIX is an Olympic-class performer—sleek, perfectly balanced and remarkably versatile. It has a light body with a slightly tart, citrus-flavor with prominent orange notes on the finish. It’s perfect for bars and restaurants that need to make a lot of Margaritas and have little time to make them.

The following recipes are field-tested delicious and showcase the creative talents of Finest Call Premium Margarita Mix.

Banana Margarita, Blended

Berry Blast ‘Rita, Blended

Big Fat Cadillac Margarita, Straight Up

Black Gold Margarita, On the Rocks

Caribbean Margarita, On the Rocks

Catalina Margarita, Blended

Champagne Margarita, Straight Up

Deep Blue Margarita, Blended

Deep Blue Margarita, On the Rocks

Genoa Margarita, Straight Up

Huckleberry Margarita, Blended

Margarita, Blended

Margarita Classico Cocktail, Straight Up

Margarita, On the Rocks

Margarita, Straight Up

Señorita Margarita, Straight Up

Alcohol-Free Margarita, Blended

Alcohol-Free Margarita, On the Rocks


• FINEST CALL LIME SOUR MIX — A franchise player in the booming cocktail culture, lime sour mix is best known as the traditional undercarriage of the Margarita. The key to its palate-pleasing personality is the delicate balance between the fresh citrus and sweetener. FINEST CALL LIME SOUR MIX is bottled in an easily measured concentrated form, which affords the opportunity to control the exact amount of puckery tartness desired in the finished mix.

The soon to be indispensable drink mix is a concentrate and requires only the addition of water to be ready for use. Diluting it with equal parts, for example, yields a zesty mix with a lightweight body, brilliant citrusy notes and the sublime taste of one prepared from scratch. All that’s missing is the waste, hassle and expense.

The following recipes are all ready for primetime and feature Finest Call Premium Lime Sour Mix.

Big Blue Margarita, Blended

Big Blue Margarita, On the Rocks

Brazilian Margarita, On the Rocks

Margarita, Blended

Margarita Framboise, Straight Up

Margarita, On the Rocks

Margarita, Straight Up

Mango Margarita, Blended

Meltdown Margarita, Blended

Midnight Margarita, On the Rocks

Pink Playa Margarita, On the Rocks

Pomegranate Orange Margarita, On the Rocks

Purple Margarita, Blended

Sonoran Margarita, On the Rocks

Strawberry Passion Margarita, Blended

Alcohol-Free Margarita, Blended

Alcohol-Free Margarita, On the Rocks


• FINEST CALL TRIPLE SEC — Triple Sec plays an essential role in the Margarita. Specifically, it adds body to the drink, a touch of sweetness and an orange aroma and flavor. An added benefit is that our Triple Sec contains no alcohol and has a low cost per ounce. Two of the more prominent features of FINEST CALL TRIPLE SEC are its lightweight body and bouquet of freshly peeled citrus and lemon zest. Rounding out its qualifications for service are its brilliant orange flavor and crisp, clean finish. Great stuff!

You’ll find Finest Call Triple Sec featured in the following signature Margarita recipes.

Margarita, Blended

Margarita, On the Rocks

Margarita, Straight Up

Mango Margarita, Blended

Alcohol-Free Margarita, Blended

Alcohol-Free Margarita, On the Rocks


• FINEST CALL BLUE CURAÇAO — There is something intriguing about sipping on a blue cocktail. It’s like something out of a Star Trek episode. Whatever the reason, blue drinks are like a weekend pass to Funsville and FINEST CALL BLUE CURAÇAO is the surefire way to get there. 

Triple Sec and Blue Curaçao are quite similar in taste and aroma. Both have delightful, semi-sweet orange characters. Yet the Curaçao brings something singularly compelling to the table.

One of the drink recipes featuring Finest Call Blue Curaçao is the DEEP BLUE MARGARITA. If you substitute añejo tequila in that drink for the silver, it darkens slightly and becomes the MIDNIGHT MARGARITA. Splash in some Chambord and cranberry juice and the cocktail becomes the Purple Margarita.

If you’re looking for a little inspiration on how create Margarita magic with Finest Call Blue Curaçao, consider the following recipes.

Big Blue Margarita, Blended

Big Blue Margarita, On the Rocks

Catalina Margarita, Blended

Deep Blue Margarita, Blended

Deep Blue Margarita, On the Rocks

Meltdown Margarita, Blended

Midnight Margarita, On the Rocks

Purple Margarita, Blended


• FINEST CALL FRUIT PUREES — Created to deliver a concentrated blast of fresh fruit flavor, FINEST CALL FRUIT PUREES are indispensable when preparing creative variations of classic cocktails such as the Margaritas. Our purees are made entirely with premium varieties of fruit sourced from preeminent growing regions. Exacting specifications are maintained throughout the process to ensure uncompromised quality and that the fruit is at peak ripeness.

Finest Call’s unbeatable range of premium purees includes RASPBERRY, MANGO, STRAWBERRY, BANANA, PEACH and PASSION FRUIT.

The “fresh” movement in mixology is about creating cocktails with vitality and sun-drenched exuberance. Having done nature one better, our shelf-stable fruit purees allow you to fully deliver on the promise of fresh without the attendant hassles. That’s a win-win.

The following Margarita recipes feature one or more of the Finest Call purees.

Banana Margarita, Blended (Finest Call Banana Puree)

Berry Blast ‘Rita, Blended (Finest Call Strawberry & Raspberry Purees)

Black Gold Margarita, On the Rocks (Finest Call Mango Puree)

Margarita Framboise, Straight Up (Finest Call Raspberry Puree)

Mango Margarita, Straight Up and On the Rocks (Finest Call Mango Puree)

Strawberry Passion Margarita, Blended (Finest Call Strawberry & Passion Fruit Purees)


• FINEST CALL PREMIUM LIME JUICE — Bottled lime juice is a “must have” product behind the bar. These bottled wonders are made from concentrated lime juice sweetened for balance and stability. FINEST CALL PREMIUM LIME JUICE is made entirely with Key limes cultivated in premier growing regions in Mexico. Once here, we add natural sweetener, make it shelf stable and send it on its way.

Finest Call Lime Juice is surgically balanced to imbue cocktails with a luscious lime essence without adding unwanted sweetness. It makes a marvelous addition in a Margarita as evidenced by the recipes.

Big Fat Cadillac Margarita, Straight Up

Catalina Margarita, Blended

Genoa Margarita, Straight Up

Señorita Margarita, Straight Up

Alcohol-Free Margarita, Blended

Alcohol-Free Margarita, On the Rocks


• FINEST CALL AGAVE NECTAR SYRUP — In a culture where cocktails reign supreme, a more intriguing sweetener than sugar syrup was bound to surface. It has in the form of agave nectar imported from Mexico. This all-natural product is made from agave, a succulent related to the aloe best known as the raw product from which tequila is distilled.

FINEST CALL AGAVE NECTAR SYRUP is made from certified organic blue agaves. It has the look of fine white wine, the fragrance of cocoa and malt and a delicious, honey-like flavor laced with delicate caramel and herbaceous notes. It’s an appealing, high quality syrup with a handmade artisanal feel.

Agave Nectar Syrup is a natural performer in Margaritas as evidenced by the following recipes.

Margarita Classico Cocktail, Straight Up

Margarita Framboise, Straight Up


• FINEST CALL FLAVORED SYRUPS — Sometimes a splash or two of flavor is all that’s necessary to propel a drink into the extraordinary range. To that end, we’ve created a line of flavored syrups developed specifically for use in cocktails, several examples of which include:

Banana Margarita, Blended (Finest Call Orgeat)

Huckleberry Margarita, Blended (Finest Call Huckleberry)

Pink Playa Margarita, On the Rocks (Finest Call Prickly Pear Syrup)

Pomegranate Orange Margarita, On the Rocks (Finest Call Pomegranate)

Sonoran Margarita, On the Rocks (Finest Call Prickly Pear Syrup)


FINEST CALL FRESH

Creating a world-class Margarita mix is cause for celebration. The challenge is devising one that tastes delicious and refreshing on its own. Success depends entirely on achieving balance. Add a touch too much sweetness and the mix will be cloying. Back off on the sweetener and you’ll have an acidic, bitter mess.

All of our sour mixes—FINEST CALL MARGARITA MIX, FINEST CALL SWEET & SOUR AND FINEST CALL LIME SOUR MIX—are surgically balanced, light-bodied and loaded with tangy, vibrant flavors. Most importantly, they’re up for the challenge of the taste test. Just add the tequila, a modifier or two and it should be a smooth, interesting journey from there.

If you have an urge to improve on perfection and have access to some fabulously luscious fruit—be they limes, lemons or oranges—go ahead and squeeze the juice into our sour mixes. They’ll be all that much better for it and give your Margaritas a leg up on the competition, even if your only competition is your last batch of Margaritas.

A few tips about juicing citrus. Room temperature fresh fruit yields more juice than those straight from the walk-in cooler. Make sure to not allow the bitter white pith of the zest from getting into the juice. While pulp in orange or grapefruit juice is a cache of quality, lime and lemon juice needs to be strained before use. Fresh lime juice needs to be refrigerated and won’t keep much more than 24 hours before needing to be discarded.


• THE MUDDLED DIFFERENCE — Another popular way to inject your Margarita with more pizzazz is to muddle in fresh seasonal fruit or savory herbs and spices. Drinks prepared with Finest Call mixes and muddled ingredients are a slice above the rest, typically possessing supple, satiny-textured bodies, generous bouquets and palates imbued with enticing, tree-ripened flavors.

Beyond its theatrical appeal, muddling is an effective way to infuse your Margaritas with flavors such as ginger, cucumbers and peppers to basil, mint and every type of fresh fruit imaginable. Factor in how muddling enhances the drink’s production value and you’ll begin to appreciate why muddling has become a significant beverage trend.

Looking some creative inspiration? Several of our Margaritas featured muddling as part of their preparation. The MARGARITA CLASSICO COCKTAIL gets much of its identity by muddling lime wedges and orange slices in our Agave Nectar Syrup. Likewise, the altogether delectable MARGARITA FRAMBOISE is prepared with muddled raspberries and limes


MARGARITAS — TIPS FOR PROS

At the risk of stripping the creative process of its mystery and inspirational genius, there is a formula to engineering a gourmet, high performance Margarita. More than just tweaking an existing recipe, it entails working with your senses and balancing the characteristics—color, taste, texture and aroma—of the various ingredients into a harmonious, singularly marvelous cocktail. It’s easier said than done.

So what exactly is a Margarita? Ask a hundred bartenders and you may well get 100 different answers. They’d all say that it’s made with tequila, triple sec and sweet ‘n’ sour, but how much of each ingredient and in what proportions? Should the fundamental sour mix be lime- or lemon-forward? The truth is that despite the Margarita’s enormous popularity there’s no consensus on how to make it.

Perhaps that’s the way it should be. Individuality is a hallmark of the bar business after all. To help facilitate your quest for the definitive Margarita, here is our best advice on how to get there.


• CASTING A TEQUILA — Not all tequilas are created equally, which means that at the onset several qualitative decisions need to be made. The first involves whether to feature a mixto or 100% agave tequila in your Margarita.

Mixtos (mees-toh) is made from a blend containing a minimum 60% agave. While mixtos tequilas are frequently inexpensive, don’t categorically dismiss them as low quality. The premium alternative is to use 100% agave tequilas, which as the name states, are made entirely out of blue agave. Their production is closely scrutinized to ensure that stringent quality standards are maintained. These ultra-premium tequilas rank among the finest spirits in the world.

The second qualitative decision is which style of tequila to use in your Margarita. Unaged blanco (plata or silver) tequilas are often featured in the cocktail, not because of their relatively lower cost, but because they add a vitality to the Margarita that aged, more reserved tequilas doesn’t quite manage.

The bestselling style in Mexico, reposado tequilas are barrel-aged a minimum of 2 months, although most remain in oak 4 to 8 months. They’re matured just long enough to soften their character. Reposados strike a true balance between the fresh, spirited character of blanco tequila and the mellow refinement of añejo.

Denizens of the top-shelf, añejo tequilas are aged no less than a year in 180-liter, oak barrels. The smaller barrels impart more wood character to the tequila. They are characteristically aromatic with a broad, well-rounded flavor and a long, lingering finish. The elder statesmen are called extra añejos, a designation indicating the tequila was barrel-aged for 3 years or longer.

The last consideration is the grade of tequila to feature in the Margarita. Our advice is don’t hesitate using a super-premium tequila in your specialty. You can always justify the move by reciting the mantra— “the better the liquor, the better the cocktail.”

When setting out to concoct a top-shelf Margarita, select a recipe that adequately showcases the tequila. Keep the number of other ingredients to a minimum as they may obscure or overshadow the contributions of the all-world tequila. Consider serving your masterpiece straight up as a cocktail for the same reason.


• A SPLIT DECISION — Where’s it written that you can only use one style or brand of tequila in your Margaritas? The objective behind splitting the tequila base in the drink is to give it more character by pairing two or more complementary styles of tequila. Each will contribute greatly to the finished Margarita’s flavor and alluring presentation.


• INFUSED AND PEPPERED — When looking to craft a signature Margarita, consider building the cocktail on a base of infused tequila. Mixologists are infusing spirits with everything from kiwis, melons and pineapples to ginger, peppers and sun-dried tomatoes. It’s a straightforward and uncomplicated process involving steeping the spirit of choice with a variety of fresh fruit, spices, or vegetables in large, airtight containers. Several days later, the tequila will be infused with flavor, color, aromas and loads of appealing character.


• THE TRIPLE PLAY —The modifier is an essential ingredient. Its supporting role is to soften the edge of the liquor and add dimension and personality. The orange modifier in the Margarita works to seamlessly meld the tequila and sour mix base into a well harmonious cocktail.

Triple sec is a clear orange-flavored liqueur. The best advice governing its use is to select the most premium brand within reach. An inferior triple sec can negate much of your creative efforts. As one might anticipate, there is a wide range of quality among the various brands of triple sec.

FINEST CALL TRIPLE SEC is an excellent choice. It adds body to the drink, a touch of sweetness and an alluring orange aroma and flavor. An added benefit is that our Triple Sec contains no alcohol and has a low cost per ounce. FINEST CALL BLUE CURAÇAO is similar in taste and aroma, yet beloved for its luminous blue color.

Cointreau is a popular modifier in super-premium Margaritas. The classic French liqueur is crystal clear, highly aromatic with a lush orange palate. An advantage to using Cointreau in a signature Margarita is that the liqueur will augment the cocktail’s bouquet and taste profile, but won’t alter its natural color.

Equally revered, Grand Marnier is an orange-flavored French liqueur formulated with a cognac-base. Modifying the cocktail with Grand Marnier will slightly alter its color while flavoring the Margarita with brandy and succulent oranges.


• THE LIQUEURS HAVE IT — Liqueurs run the gamut of flavors, colors and cost, making them excellent modifiers. Pick a flavor and there’s likely a liqueur that matches it. In fact, liqueurs are frequently relied upon for enhancing the flavor and texture of specialty Margaritas.

Sterling examples of Margaritas positively affected by a splash of two of a liqueur include the PURPLE MARGARITA (Chambord), BERRY BLAST ‘RITA (PAMA) and the GENOA MARGARITA (Limoncello).


• PUTTING ON A GAME FACE — Before unleashing your specialty Margarita on the public, make sure that it looks as fabulous as it tastes. That process begins with the ritual of rimming the glass with salt. Affixing the salt is best accomplished by wetting the outside of the rim with lime juice and then dipping the glass into a saucer of kosher salt. The benefit being that the salt won’t adhere to the inside of the glass where it would quickly dissolve into the Margarita.

In this day and age consider salting only half the rim. This will afford your guests an opportunity of moderating how much salt they consume. If given the time, salt the Margarita glasses in advance, allowing the lime juice and salt combination to harden. This will alleviate the messy problem of salt falling off the rim of the glass.

FINEST CALL MARGARITA SALT is made specifically for rimming Margaritas glasses. The coarse salt won’t clump or discolor and is perfectly suited to accompany any Margarita out on the town.

Some Margarita recipes call for a sugared rim. There are brands of colored and flavored sugars on the market designed rimming glassware, as well as raw or brown sugar. Another option is using powdered lemonade mix on the rim. It has an attractive color and a sweet lemon flavor. For an entirely different presentation, rim the edge of a glass first with grenadine before dipping it into powdered lemonade mix.


• COUP DE GRACE — The final touch to any noteworthy Margarita is the garnish. The classic choice is a lime wedge, which allows people to add a delightful blast of fresh lime juice to the drink should they choose to do so. While attractive and in keeping with the general theme of the drink, lime wheels are not designed with function in mind. Using both a lime wheel and lime wedge in combination is a clever compromise between form and function.


FINEST CALL MARGARITA RECIPES

MARGARITA, STRAIGHT UP (VERSION #1)

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Silver Tequila

4 oz. Finest Call Premium Margarita Mix

Shake and strain

Garnish with a lime wedge


MARGARITA, STRAIGHT UP (VERSION #2)

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

1 ½ oz. Silver Tequila

¾ oz. Finest Call Premium Triple Sec

3 oz. Finest Call Premium Lime Sour Mix

Shake and strain

Garnish with a lime wedge


MARGARITA, ON THE ROCKS (VERSION #1)

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Silver Tequila

3 oz. Finest Call Premium Margarita Mix

¾ oz. fresh lime juice (optional)

Shake and strain

Garnish with a lime wedge


MARGARITA, ON THE ROCKS (VERSION #2)

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Silver Tequila

¾ oz. Finest Call Premium Triple Sec

3 oz. Finest Call Premium Lime Sour Mix

¾ oz. fresh lime juice (optional)

Shake and strain

Garnish with a lime wedge


MARGARITA, BLENDED (VERSION #1)

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

1 ½ oz. Silver Tequila

4 oz. Finest Call Premium Margarita Mix

Blend thoroughly

Garnish with a lime wedge


MARGARITA, BLENDED (VERSION #2)

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

1 ½ oz. Silver Tequila

1 oz. Finest Call Premium Triple Sec

4 oz. Finest Call Premium Lime Sour Mix

Blend thoroughly

Garnish with a lime wedge


FINEST CALL SIGNATURE MARGARITAS

BANANA MARGARITA

Sugar-rimmed Margarita or bucket glass, chilled

Pour ingredients into an iced blender canister

1 ½ oz. Añejo Tequila

¾ oz. Finest Call Orgeat Syrup (optional)

½ banana, peeled (optional)

2 oz. Finest Call Premium Banana Puree

4 oz. Finest Call Premium Margarita Mix

Blend thoroughly

Garnish with a lime wedge and banana slice


BERRY BLAST ‘RITA

Sugar-rimmed Margarita or bucket glass, chilled

Pour ingredients into an iced blender canister

1 ½ oz. Silver Tequila

¾ oz. PAMA Pomegranate Liqueur (optional)

1 ½ oz. Finest Call Premium Strawberry Puree

1 ½ oz. Finest Call Premium Raspberry Puree

4 oz. Finest Call Premium Margarita Mix

Blend thoroughly

Garnish with a lime wheel and fresh strawberry


BIG BLUE MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

1 ½ oz. Silver Tequila

1 oz. Finest Call Blue Curaçao

4 oz. Finest Call Premium Lime Sour Mix

Blend thoroughly

Garnish with a lime wedge


BIG BLUE MARGARITA, ON THE ROCKS

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Silver Tequila

1 oz. Finest Call Premium Blue Curaçao

3 oz. Finest Call Premium Lime Sour Mix

Shake and strain

Garnish with a lime wedge


BIG FAT CADILLAC MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Añejo Tequila

¾ oz. Grand Marnier

½ oz. Finest Call Premium Lime Juice

½ oz. fresh lime juice (optional)

4 oz. Finest Call Premium Margarita Mix

Shake and strain

Garnish with a lime wedge


BLACK GOLD MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Añejo Tequila

¾ oz. fresh lime juice (optional)

¾ oz. Finest Call Premium Mango Puree

4 oz. Finest Call Premium Margarita Mix

Shake and strain

Float ¾ oz. Chambord

Garnish with a lime wedge


BRAZILIAN MARGARITA

Sugar-rimmed Margarita or bucket glass, iced

Pour ingredients into an empty mixing glass

3-4 lime wedges

1 ½ oz. Cachaça

Muddle contents and add ice

1 oz. Finest Call Premium Banana Puree

1 oz. Finest Call Premium Passion Fruit Puree

3 oz. Finest Call Premium Lime Sour Mix

Shake and double strain

Garnish with a lime wedge


CARIBBEAN MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 oz. Silver Tequila

¾ oz. Dark Rum

¾ oz. Cointreau

½ oz. Finest Call Premium Lime Juice

¾ oz. orange juice (optional)

4 oz. Finest Call Premium Margarita Mix

Shake and strain

Garnish with a lime wedge


CATALINA MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

1 ½ oz. Silver Tequila

1 oz. Finest Call Blue Curaçao

1 oz. Peach Schnapps

½ oz. Finest Call Premium Lime Juice

4 oz. Finest Call Premium Margarita Mix

Blend thoroughly

Garnish with a lime wedge


CHAMPAGNE MARGARITA

Champagne flute, chilled

Pour ingredients into an iced mixing glass

1 ½ oz. Añejo Tequila

¾ oz. Cointreau

2 oz. Finest Call Premium Margarita Mix

Shake and strain

Fill with chilled Brut Champagne

Garnish with a lime wedge


DEEP BLUE MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

1 ½ oz. Añejo Tequila

¾ oz. cranberry juice

1 oz. Finest Call Premium Blue Curaçao

4 oz. Finest Call Premium Margarita Mix

Blend thoroughly

Garnish with a lime wedge


DEEP BLUE MARGARITA, ON THE ROCKS

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Añejo Tequila

¾ oz. cranberry juice

1 oz. Finest Call Premium Blue Curaçao

3 oz. Finest Call Premium Margarita Mix

Shake and strain

Garnish with a lime wedge


GENOA MARGARITA

Salt-rimmed cocktail glass, chilled

Pour ingredients into an iced mixing glass

1 ½ oz. Añejo Tequila

1 oz. Limoncello

½ oz. Finest Call Premium Lime Juice

3 oz. Finest Call Premium Margarita Mix

Shake and strain

Garnish with a lime wedge


HUCKLEBERRY MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

1 ½ oz. Silver Tequila

1 ½ oz. Finest Call Premium Huckleberry Syrup

5 oz. Finest Call Premium Margarita Mix

Blend thoroughly

Garnish with a lime wedge


MARGARITA CLASSICO COCKTAIL

Salt-rimmed cocktail glass, chilled

Add ingredients to an empty mixing glass

3-4 lime wedges

1 orange slice

¾ oz. Finest Call Agave Nectar Syrup

Muddle contents and add ice

1 ½ oz. Añejo Tequila

¾ oz. Cointreau

3 oz. Finest Call Premium Margarita Mix

Shake and double strain

Garnish with a lime wedge


MARGARITA FRAMBOISE

Sugar-rimmed cocktail glass, chilled

Add ingredients to an empty mixing glass

3-4 lime wedges

4-6 fresh or frozen raspberries (optional)

1 oz. Finest Call Premium Raspberry Puree

¾ oz. Finest Call Agave Nectar Syrup

Muddle contents and add ice

1 ½ oz. Añejo Tequila

¾ oz. Chambord

¾ oz. Cointreau

2 oz. Finest Call Premium Lime Sour Mix

Shake and double strain

Garnish with a lime wedge


MANGO MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

1 ½ oz. Silver Tequila

¾ oz. Finest Call Premium Triple Sec

2 oz. Finest Call Premium Mango Puree

4 oz. Finest Call Premium Lime Sour Mix

Blend thoroughly

Garnish with a lime wedge and mango slice


MELTDOWN MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

1 ½ oz. Silver Tequila

4 oz. Finest Call Premium Lime Sour Mix

Blend thoroughly

Float 1 oz. Finest Call Premium Blue Curaçao

Garnish with a lime wedge


MIDNIGHT MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Añejo Tequila

¾ oz. Finest Call Premium Blue Curaçao

1 oz. cranberry juice

2 oz. Finest Call Premium Lime Sour Mix

Shake and strain

Float ½ oz. Chambord

Garnish with a lime wedge


PINK PLAYA MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Silver Tequila

1 oz. Finest Call Prickly Pear Syrup

½ oz. fresh lemon juice

3 oz. Finest Call Premium Lime Sour Mix

Shake and strain

Garnish with a lime wedge


POMEGRANATE ORANGE MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Añejo Tequila

¾ oz. Grand Marnier

1 oz. Finest Call Pomegranate Syrup

3 oz. Finest Call Premium Lime Sour Mix

¾ oz. orange juice (optional)

Shake and strain

Garnish with a lime wedge


PURPLE MARGARITA

Salt-rimmed Margarita or bucket glass, chilled

Pour ingredients into an iced blender canister

1 ½ oz. Reposado Tequila

¾ oz. Chambord

¾ oz. Finest Call Premium Blue Curaçao

1 oz. cranberry juice

3 oz. Finest Call Premium Lime Sour Mix

Blend thoroughly

Garnish with a lime wedge


SEÑORITA MARGARITA

Salt-rimmed cocktail glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Añejo Tequila

¾ oz. Agavero Liqueur

½ oz. Finest Call Premium Lime Juice

¾ oz. orange juice (optional)

¾ oz. grapefruit juice (optional)

3 oz. Finest Call Premium Margarita Mix

Shake and strain

Garnish with a lime wedge


SONORAN MARGARITA

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

1 ½ oz. Añejo Tequila

¾ oz. Grand Marnier

¾ oz. Finest Call Prickly Pear Syrup

3 oz. Finest Call Premium Lime Sour Mix

Shake and strain

Garnish with a lime wedge


STRAWBERRY PASSION MARGARITA

Sugar-rimmed house specialty glass, chilled

Pour ingredients into an iced blender canister

1 ½ oz. Silver Tequila

1 ½ oz. Finest Call Premium Strawberry Puree

1 ½ oz. Finest Call Premium Passion Fruit Puree

4 oz. Finest Call Premium Lime Sour Mix

Blend thoroughly

Garnish with a lime wedge and fresh strawberry


FINEST CALL ALCOHOL-FREE MARGARITA RECIPES

ALCOHOL-FREE MARGARITA, ON THE ROCKS (VERSION #1)

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

4 oz. Finest Call Premium Margarita Mix

¾ oz. Finest Call Premium Lime Juice

¾ oz. fresh lime juice (optional)

1 ½ oz. orange juice

Shake and strain

Garnish with a lime wedge and orange slice


ALCOHOL-FREE MARGARITA, ON THE ROCKS (VERSION #2)

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced mixing glass

3 oz. Finest Call Premium Lime Sour Mix

1 oz. Finest Call Premium Triple Sec

¾ oz. Finest Call Premium Lime Juice

¾ oz. grapefruit juice

1 oz. orange juice

Shake and strain

Garnish with a lime wedge and orange slice


ALCOHOL-FREE MARGARITA, BLENDED (VERSION #1)

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

5 oz. Finest Call Premium Margarita Mix

¾ oz. Finest Call Premium Lime Juice

1 ½ oz. orange juice

Blend thoroughly

Garnish with a lime wheel and orange slice


ALCOHOL-FREE MARGARITA, BLENDED (VERSION #2)

Salt-rimmed Margarita or bucket glass, ice

Pour ingredients into an iced blender canister

4 ½ oz. Finest Call Premium Lime Sour Mix

1 oz. Finest Call Premium Triple Sec

¾ oz. Finest Call Premium Lime Juice

¾ oz. grapefruit juice

1 oz. orange juice

Blend thoroughly

Garnish with a lime wheel and orange slice

Difficulty of Preparation

Upselling
Potential

Alcohol-Free Options